About us

Build your best self

Why do you work out? We bet it’s because of how it makes you feel. There’s something about being one step closer to your health and fitness goals, letting go of today’s stress, and the feeling of confidence, strength, and resilience that exercise brings. It can’t be beat. 

At ShapeNation, we know that feeling. And it’s our job to make sure you feel it, too. Every day. 

Think of us as your workout partner, your gym buddy, your exercising-loving friend who is always down for one more rep. Whatever you need to get fit, stay fit, and annihilate your goals… we got it. 

Whether you’re looking for gym basics to amp up your home gym workouts, upgrading a garage into a boxing ring, or shopping for exercise equipment for a professional gym, you’re in the right place. 

Since 2012, we’ve stocked top-quality strength and weightlifting equipment for home and commercial gyms. From squat racks, kettlebells, Olympic barbells, dumbbells, and yoga essentials, we have all the equipment you’ll need no matter your training style. 

At ShapeNation, we don't just pretend to be your gym partner… we mean it. Don’t believe us? Put us to the test. We’re here for it all. 

Let’s do this. 

Your trusted workout partner

ShapeNation began as a small company in Denmark — home of the Vikings — in 2012 and is now the trusted supplier of home and professional exercise equipment throughout Denmark, Sweden, Norway, Germany, Austria, Belgium, and The Netherlands. 

From dumbbells and kettlebells, to exercise mats, resistance bands, protein powder, workout clothes, headphones, massage guns, foam rollers, and more, our dedication to customer service, quality, and fair pricing is only matched by our commitment to the fitness community and you, our workout partner. You bring the motivation, we’ll handle the rest.