Featured collection


ShapeNation Padlock PadlockSmall and neat padlock from ShapeNation. The lock can be used for your locker in the fitness center, but it can also be...


In our opinion, this is the most delicious vanilla flavoured protein powder we have ever tasted. Without added sugar, consisting of 100% pure whey protein...

If you ask us, this is one of the most delicious pre-workout products we have tasted + It is optimised to work perfectly before exercise...


Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...


Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...


In our opinion, this is the most delicious and tastiest strawberry-flavoured protein powder we have ever tasted. Without added sugar, consisting of 100% pure whey...


Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...

If you ask us, this is one of the most delicious pre-workout products we have tasted + It is optimised to work perfectly before exercise...


Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...

Creatine is a dietary supplement that helps with muscle growth and contributes to your endurance of various lifts, and here you get a 100% pure...


In our opinion, this is the most delicious and tastiest protein powder with chocolate flavour we have ever tasted. Without added sugar, consisting of 100%...
Exercise equipment


ShapeNation Padlock PadlockSmall and neat padlock from ShapeNation. The lock can be used for your locker in the fitness center, but it can also be...


Here you have our absolutely most solid training belt for professional weightlifters or people who generally lift really, really heavy, e.g., squats, deadlifts and the...

Here you get 2.5 metres of our hard black exercise resistance band, which is our hardest version. Can be bought both as 2.5 m and...


These wrist supports are for athletes in need of wrist support during, for example, bench press or other forms of strength training. This is our...


Nordic Strength just disced up with a nice yoga belt here that can help strengthen your yoga exercises.The gray yoga belt is made of 100%...


Here you get a lacrosse ball of high quality from Nordic Strength. If you are struggling with pain or treating people who have it, this...


In our opinion, this is the most delicious vanilla flavoured protein powder we have ever tasted. Without added sugar, consisting of 100% pure whey protein...


Weight plate 20 kg This 20 kg weight plate is in Olympic dimensions with a 50 mm hole. It fits perfectly with all of our...


Barbell collars with plastic handles - NOTE: fits 50 mm barbell The clamps fit our Olympic bars and are there so that your weight plates...


Here you have an excellent gym bag from Nordic Strength. It weighs very little and is ideal for those who want a simple and well-functioning...


Great grip for close-grip rows or pulldowns. Perfect for the gym that wants high-quality pull grips. Our grips are already used in many gyms due...

Kettlebell 14 kg from Nordic Strength This is a cast iron Kettlebell that is covered with neoprene to protect your floors from impact during training...


Here you get a durable and non-slip balance cushion in good quality. The balance cushion is made with two different sides, where one side is...

Here you get 2.5 meters of our hard green exercise band Also available as a roll of 30 metres. Exercise band is made of natural...

Here you have a 3 kg dumbbell with a neoprene surface of top quality. If you are looking for a cheap dumbbell of good quality,...


About these tights: Here you get a pair of nice squat-proof tights in a thick, soft material. This is our high-waisted, best-selling edition. They are...


This yoga mat from Nordic Strength is made of PVC material and contains no harmful substances or phthalates. Nordic Strength is one of the Nordic’s...


Exertubes (resistance bands with handles) - medium, purple. Resistance bands have become incredibly popular to train with, but many don’t have a better grip on...


Here you get the classic hexagon dumbbell that you have probably seen in gyms and in CrossFit competitions. It is perfect if you want amazing...


Here you get a skipping rope with ball bearing in the comfortable handles from Nordic Strength. The ball bearing in each handle makes the square...


Here is a thick weightlifting belt with a very simple (though very solid) lock, for those who want a belt that can really stabilise, but...

Kettlebell 24 kg from Nordic Strength This Kettlebell is made of cast iron and lined with neoprene. It gives you a small, neat Kettlebell that...


About this sports bra: This sports bra is the perfect exercise bra. It is made of cotton and polyester, which make it very stretchy and nice...

2,5 kg. Iron plate for barbell/dumbbell bar only XX Weight = 2.5 kg. Hole diameter = 30 mm. Diameter of the plate = 16 cm


Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...


Get an extra comfortable yoga mat for your next workout with this new model TPE yoga mat from Nordic Strength. The mat is made of...


Super nice belt in neoprene made for lumbar support. This belt in strong nylon provides good support if you experience pain in your lower back....

Body Pump plate set 5 kg from Nordic Strength Do you need more kilos on your pump set? Then we have the solution! Here you...


Body Pump BLACK plate set 2.5 kg from Nordic Strength Do you need more weight on your pump set? We have the solution! Here you...

Exercise ball, 45 cm in diameter Do you need an exercise ball? Then you have come to the right place! Here you get a good...

Here you get a super strong and durable 20 kg weight plate in black-painted iron. They are produced by Nordic Strength, so this really is...

Kettlebell 10 kg in plastic Here you see one of our popular 10 kg Kettlebells in black plastic with cement filling. This Kettlebell is popular...


Top quality biceps blaster Here’s a great biceps blaster at a good price that can help you train your biceps muscles in an effective way. ...


This is a set consisting of professional gym rings from Nordic Strength in wood with adjustable straps, so they can be adjusted as needed. It...

Here you get a super strong and durable 5 kg weight plate in black-painted iron. They are produced by Nordic Strength, so this really is...


Here you get our best training gloves if you want extra wrist support as well as a grip that can hold on to everything! The...


Here you get a great, soft knee guard from Nordic Strength that protects your knee with thick, soft padding at the front. Protects your knee...

Slam ball 35 lbs from Nordic Strength This slam ball is part of Nordic Strength’s BLACK SERIES. These slam balls are also available in green,...


Here you get a really nice yoga block at an absolutely low price, which you can use both at home and for training. This yoga...


Here you get a great ab wheel at a really low price. The ab wheel has two wheels in the middle for increased stability +...

If you ask us, this is one of the most delicious pre-workout products we have tasted + It is optimised to work perfectly before exercise...


Here you will find a couple of great occlusion bands from Nordic Strength. The straps are used for occlusion training of the legs. 2 bands,...


Here you get a really nice yoga block at an absolutely low price, which you can use both at home and for training. This yoga...


In this package you get our best selling pump set, consisting of a barbell with a weight of 2.5 kilos with an extra 37.5 kg...


Exertubes (resistance bands with handles) - light, black. Resistance bands have become incredibly popular to train with, but many don’t have a better grip on...


Here you get an excellent reaction ball/reaction trainer from Nordic Strength. It is made of durable rubber and has a really good bounce. Available in...


Adjustable 15 kg iron dumbbell in a case, so you can carry the dumbbell on the go or just have it packed away at home...

Body Pump plate set 5 kg from Nordic Strength Do you need more kilos on your pump set? We have the solution! Here you get...
Build your best self
Why do you work out? We bet it’s because of how it makes you feel. There’s something about being one step closer to your health and fitness goals, letting go of today’s stress, and the feeling of confidence, strength, and resilience that exercise brings. It can’t be beat.
At ShapeNation, we know that feeling. And it’s our job to make sure you feel it, too. Every day.
Think of us as your workout partner, your gym buddy, your exercising-loving friend who is always down for one more rep. Whatever you need to get fit, stay fit, and annihilate your goals… we got it.
Whether you’re looking for gym basics to amp up your home gym workouts, upgrading a garage into a boxing ring, or shopping for exercise equipment for a professional gym, you’re in the right place.
Since 2012, we’ve stocked top-quality strength and weightlifting equipment for home and commercial gyms. From squat racks, kettlebells, Olympic barbells, dumbbells, and yoga essentials, we have all the equipment you’ll need no matter your training style.
At ShapeNation, we don't just pretend to be your gym partner… we mean it. Don’t believe us? Put us to the test. We’re here for it all.
Let’s do this.
Your trusted workout partner
ShapeNation began as a small company in Denmark — home of the Vikings — in 2012 and is now the trusted supplier of home and professional exercise equipment throughout Denmark, Sweden, Norway, Germany, Austria, Belgium, and The Netherlands.
From dumbbells and kettlebells, to exercise mats, resistance bands, protein powder, workout clothes, headphones, massage guns, foam rollers, and more, our dedication to customer service, quality, and fair pricing is only matched by our commitment to the fitness community and you, our workout partner. You bring the motivation, we’ll handle the rest.