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ShapeNation PadlockShapeNation Padlock
ShapeNation Padlock
$4.50

ShapeNation Padlock PadlockSmall and neat padlock from ShapeNation. The lock can be used for your locker in the fitness center, but it can also be...

Save 17%
Vanilla Flavoured Protein Powder - Shapenation (750 g) - Shapenation.comVanilla Flavoured Protein Powder - Shapenation (750 g) - Shapenation.com
Vanilla Flavoured Protein Powder - Shapenation (750 g)
$18.95 $22.95

In our opinion, this is the most delicious vanilla flavoured protein powder we have ever tasted. Without added sugar, consisting of 100% pure whey protein...

Pre Workout with Caribbean Pineapple - Shapenation (200 g) - Shapenation.com
Pre Workout with Caribbean Pineapple - Shapenation (200 g)
$23

If you ask us, this is one of the most delicious pre-workout products we have tasted + It is optimised to work perfectly before exercise...

Save 52%
Hoodie heavy style - Shapenation (Fresh Orange/Embroidery logo) - Shapenation.comHoodie heavy style - Shapenation (Fresh Orange/Embroidery logo) - Shapenation.com
Hoodie heavy style - Shapenation (Fresh Orange/Embroidery logo)
$26 $54

Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...

Save 52%
Hoodie heavy style - Shapenation (Ruby red/Embroidery logo) - Shapenation.comHoodie heavy style - Shapenation (Ruby red/Embroidery logo) - Shapenation.com
Hoodie heavy style - Shapenation (Ruby red/Embroidery logo)
$26 $54

Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...

Save 17%
Strawberry Flavour Protein Powder - Shapenation (750 g) - Shapenation.comStrawberry Flavour Protein Powder - Shapenation (750 g) - Shapenation.com
Strawberry Flavour Protein Powder - Shapenation (750 g)
$18.95 $22.95

In our opinion, this is the most delicious and tastiest strawberry-flavoured protein powder we have ever tasted. Without added sugar, consisting of 100% pure whey...

Save 52%
Hoodie heavy style - Shapenation (Salmon/Embroidery logo) - Shapenation.comHoodie heavy style - Shapenation (Salmon/Embroidery logo) - Shapenation.com
Hoodie heavy style - Shapenation (Salmon/Embroidery logo)
$26 $54

Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...

Pre Workout with Peach & Mango - Shapenation (200 g) - Shapenation.com
Pre Workout with Peach & Mango - Shapenation (200 g)
$23

If you ask us, this is one of the most delicious pre-workout products we have tasted + It is optimised to work perfectly before exercise...

Save 52%
Hoodie heavy style - Shapenation (Black/Embroidery logo) - Shapenation.comHoodie heavy style - Shapenation (Black/Embroidery logo) - Shapenation.com
Hoodie heavy style - Shapenation (Black/Embroidery logo)
$26 $54

Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...

Sold out
Creatine Powder - Shapenation (250 g) - Shapenation.com
Creatine Powder - Shapenation (250 g)
$15

Creatine is a dietary supplement that helps with muscle growth and contributes to your endurance of various lifts, and here you get a 100% pure...

Sold out
Chocolate Flavour Protein Powder - Shapenation (750 g) - Shapenation.comChocolate Flavour Protein Powder - Shapenation (750 g) - Shapenation.com
Chocolate Flavour Protein Powder - Shapenation (750 g)
$18.95 $22.95

In our opinion, this is the most delicious and tastiest protein powder with chocolate flavour we have ever tasted. Without added sugar, consisting of 100%...

Exercise equipment

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ShapeNation PadlockShapeNation Padlock
ShapeNation Padlock
$4.50

ShapeNation Padlock PadlockSmall and neat padlock from ShapeNation. The lock can be used for your locker in the fitness center, but it can also be...

Powerlifter belt with lever closure (Red)Powerlifter belt with lever closure (Red)
Powerlifter belt with lever closure (Red)
$61

Here you have our absolutely most solid training belt for professional weightlifters or people who generally lift really, really heavy, e.g., squats, deadlifts and the...

Save 33%
Exercise Resistance band (black) - Extra Hard (2.5 m) - Shapenation.com
Exercise Resistance band (black) - Extra Hard (2.5 m)
$8 $12

Here you get 2.5 metres of our hard black exercise resistance band, which is our hardest version.  Can be bought both as 2.5 m and...

Wrist support set PRO (Cotton and Elastane)Wrist support set PRO (Cotton and Elastane)
Wrist support set PRO (Cotton and Elastane)
$15

These wrist supports are for athletes in need of wrist support during, for example, bench press or other forms of strength training. This is our...

Yoga belt - GrayYoga belt - Gray
Yoga belt - Gray
$13

Nordic Strength just disced up with a nice yoga belt here that can help strengthen your yoga exercises.The gray yoga belt is made of 100%...

Lacrosse ball (6 cm)Lacrosse ball (6 cm)
Lacrosse ball (6 cm)
$5

Here you get a lacrosse ball of high quality from Nordic Strength. If you are struggling with pain or treating people who have it, this...

Save 17%
Vanilla Flavoured Protein Powder - Shapenation (750 g) - Shapenation.comVanilla Flavoured Protein Powder - Shapenation (750 g) - Shapenation.com
Vanilla Flavoured Protein Powder - Shapenation (750 g)
$18.95 $22.95

In our opinion, this is the most delicious vanilla flavoured protein powder we have ever tasted. Without added sugar, consisting of 100% pure whey protein...

Save 30%
Weight plate 20 kg (12-sided/black)Weight plate 20 kg (12-sided/black)
Weight plate 20 kg (12-sided/black)
$87 $124

Weight plate 20 kg  This 20 kg weight plate is in Olympic dimensions with a 50 mm hole. It fits perfectly with all of our...

Barbell collars with plastic handlesBarbell collars with plastic handles
Barbell collars with plastic handles
$4

Barbell collars with plastic handles - NOTE: fits 50 mm barbell The clamps fit our Olympic bars and are there so that your weight plates...

Save 25%
Gym bag - Nordic StrengthGym bag - Nordic Strength
Gym bag - Nordic Strength
$3 $4

Here you have an excellent gym bag from Nordic Strength. It weighs very little and is ideal for those who want a simple and well-functioning...

Chin up grip with rubber handleChin up grip with rubber handle
Chin up grip with rubber handle
$28

Great grip for close-grip rows or pulldowns. Perfect for the gym that wants high-quality pull grips. Our grips are already used in many gyms due...

Save 31%
Kettlebell 14 kg - Nordic Strength ®
Kettlebell 14 kg - Nordic Strength
$68 $98

Kettlebell 14 kg from Nordic Strength This is a cast iron Kettlebell that is covered with neoprene to protect your floors from impact during training...

Balance cushion (blue)Balance cushion (blue)
Balance cushion (blue)
$15

Here you get a durable and non-slip balance cushion in good quality. The balance cushion is made with two different sides, where one side is...

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2,4 meter exercise band hård
Training resistance band (green) - Hard (2.5 m)
$8 $12

Here you get 2.5 meters of our hard green exercise band Also available as a roll of 30 metres.  Exercise band is made of natural...

Dumbbell 3 kg aerobic blue - Nordic Strength
Dumbbell 3 kg aerobic blue - Nordic Strength
$14

Here you have a 3 kg dumbbell with a neoprene surface of top quality.  If you are looking for a cheap dumbbell of good quality,...

Save 31%
Tights NS deluxe - Grey high-waistedTights NS deluxe - Grey high-waisted
Tights NS deluxe - Grey high-waisted
$27 $39

About these tights:  Here you get a pair of nice squat-proof tights in a thick, soft material. This is our high-waisted, best-selling edition.  They are...

Grey yoga mat 3 mmGrey yoga mat 3 mm
Grey yoga mat 3 mm
$15

This yoga mat from Nordic Strength is made of PVC material and contains no harmful substances or phthalates. Nordic Strength is one of the Nordic’s...

Save 25%
Exertube medium - purpleExertube medium - purple
Exertube medium - purple
$9 $12

Exertubes (resistance bands with handles) - medium, purple. Resistance bands have become incredibly popular to train with, but many don’t have a better grip on...

Dumbbell Hexagon (25 kg) - Shapenation.comDumbbell Hexagon (25 kg) - Shapenation.com
Dumbbell Hexagon (25 kg)
$169

Here you get the classic hexagon dumbbell that you have probably seen in gyms and in CrossFit competitions. It is perfect if you want amazing...

Save 40%
Skipping rope with ball bearingSkipping rope with ball bearing
Skipping rope with ball bearing
$12 $20

Here you get a skipping rope with ball bearing in the comfortable handles from Nordic Strength. The ball bearing in each handle makes the square...

Powerlifting belt with quick-lock (red/black)Powerlifting belt with quick-lock (red/black)
Powerlifting belt with quick-lock (red/black)
$41

Here is a thick weightlifting belt with a very simple (though very solid) lock, for those who want a belt that can really stabilise, but...

Save 30%
Kettlebell 24 kg - Nordic Strength ®
Kettlebell 24 kg - Nordic Strength
$108 $155

Kettlebell 24 kg from Nordic Strength This Kettlebell is made of cast iron and lined with neoprene. It gives you a small, neat Kettlebell that...

Save 32%
Nordic Strength sports bra greyNordic Strength sports bra grey
Nordic Strength sports bra grey
$15 $22

About this sports bra: This sports bra is the perfect exercise bra. It is made of cotton and polyester, which make it very stretchy and nice...

Save 28%
Vægtskive i jern - 2,5 kg. 30 mm
Iron Weight Plate - 2.5 kg 30 mm
$13 $18

2,5 kg. Iron plate for barbell/dumbbell bar only XX Weight = 2.5 kg. Hole diameter = 30 mm. Diameter of the plate = 16 cm

Save 52%
Hoodie heavy style - Nordic Strength (Ruby Red) - Shapenation.comHoodie heavy style - Nordic Strength (Ruby Red) - Shapenation.com
Hoodie heavy style - Nordic Strength (Ruby Red)
$26 $54

Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...

TPE yoga mat Purple - 6 mmTPE yoga mat Purple - 6 mm
TPE yoga mat Purple - 6 mm
$38

Get an extra comfortable yoga mat for your next workout with this new model TPE yoga mat from Nordic Strength. The mat is made of...

Lumbar support belt PRO - Pink camouflage - Shapenation.comLumbar support belt PRO - Pink camouflage - Shapenation.com
Lumbar support belt PRO - Pink camouflage
$23

Super nice belt in neoprene made for lumbar support. This belt in strong nylon provides good support if you experience pain in your lower back....

Save 19%
Bodypump skivesæt 5 kg - Nordic Strength
Body Pump plate set 5 kg from Nordic Strength.
$62 $77

Body Pump plate set 5 kg from Nordic Strength  Do you need more kilos on your pump set? Then we have the solution!  Here you...

Save 50%
Body Pump BLACK plate set 2.5 kg - Shapenation.comBody Pump BLACK plate set 2.5 kg - Shapenation.com
Body Pump BLACK plate set 2.5 kg
$31 $62

Body Pump BLACK plate set 2.5 kg from Nordic Strength  Do you need more weight on your pump set? We have the solution!  Here you...

Exercise ball 45 cm abs (grey)
Exercise ball 45 cm abs (grey)
$11

Exercise ball, 45 cm in diameter Do you need an exercise ball? Then you have come to the right place! Here you get a good...

Weight plate black metal (50 mm) - 20 kg - Shapenation.com
Weight plate black metal (50 mm) - 20 kg
$138

Here you get a super strong and durable 20 kg weight plate in black-painted iron. They are produced by Nordic Strength, so this really is...

Save 30%
Kettlebell i plast - 10 kg
Kettlebell 10 kg - Plastic
$26 $37

Kettlebell 10 kg in plastic Here you see one of our popular 10 kg Kettlebells in black plastic with cement filling. This Kettlebell is popular...

Biceps blaster - Gold edition - Shapenation.comBiceps blaster - Gold edition - Shapenation.com
Biceps blaster - Gold edition
$41

Top quality biceps blaster Here’s a great biceps blaster at a good price that can help you train your biceps muscles in an effective way. ...

Save 30% Bestseller
1,25" gymrings wood  - 11,25" gymrings wood  - 2
Gymnastic rings wood - 1.25"
$65 $93

This is a set consisting of professional gym rings from Nordic Strength in wood with adjustable straps, so they can be adjusted as needed. It...

Weight plate black metal (50 mm) - 5 kg
Weight plate black metal (50 mm) - 5 kg
$35

Here you get a super strong and durable 5 kg weight plate in black-painted iron. They are produced by Nordic Strength, so this really is...

Training gloves with support and rubber grip (white)Training gloves with support and rubber grip (white)
Training gloves with support and rubber grip (white)
$24

Here you get our best training gloves if you want extra wrist support as well as a grip that can hold on to everything! The...

Low stock
Knee pad for martial arts - Black - Shapenation.comKnee pad for martial arts - Black - Shapenation.com
Knee pad for martial arts - Black
$15

Here you get a great, soft knee guard from Nordic Strength that protects your knee with thick, soft padding at the front. Protects your knee...

Slam ball 35 lbs - Nordic Strength Black
Slam ball 35 lbs - Nordic Strength Black
$64

Slam ball 35 lbs from Nordic Strength This slam ball is part of Nordic Strength’s BLACK SERIES. These slam balls are also available in green,...

Yoga Block EPP - BlackYoga Block EPP - Black
Yoga Block EPP - Black
$9

Here you get a really nice yoga block at an absolutely low price, which you can use both at home and for training. This yoga...

Ab wheel / mavehjul - nordic strength  - 1Ab wheel / mavehjul - nordic strength  - 2
Ab wheel - Nordic Strength
$8

 Here you get a great ab wheel at a really low price. The ab wheel has two wheels in the middle for increased stability +...

Pre Workout with Caribbean Pineapple - Shapenation (200 g) - Shapenation.com
Pre Workout with Caribbean Pineapple - Shapenation (200 g)
$23

If you ask us, this is one of the most delicious pre-workout products we have tasted + It is optimised to work perfectly before exercise...

Red/Black occlusion band - For occlusion training of the legs (2 pcs)Red/Black occlusion band - For occlusion training of the legs (2 pcs)
Red/Black occlusion band - For occlusion training of the legs (2 pcs)
$20

Here you will find a couple of great occlusion bands from Nordic Strength. The straps are used for occlusion training of the legs.  2 bands,...

Stor yogablok - blå 1 stk.  - 1Stor yogablok - blå 1 stk.  - 2
Yoga block - Blue (10 cm)
$7

Here you get a really nice yoga block at an absolutely low price, which you can use both at home and for training. This yoga...

Aerobic weight bar black - 40 kgAerobic weight bar black - 40 kg
Aerobic weight bar black - 40 kg
$205

In this package you get our best selling pump set, consisting of a barbell with a weight of 2.5 kilos with an extra 37.5 kg...

Save 67%
Exertube light - black - Shapenation.comExertube light - black - Shapenation.com
Exertube light - black
$4 $12

Exertubes (resistance bands with handles) - light, black. Resistance bands have become incredibly popular to train with, but many don’t have a better grip on...

Reaction ball 7 cm red (reaction trainer) - Shapenation.comReaction ball 7 cm red (reaction trainer) - Shapenation.com
Reaction ball 7 cm red (reaction trainer)
$15

Here you get an excellent reaction ball/reaction trainer from Nordic Strength. It is made of durable rubber and has a really good bounce.  Available in...

Save 35%
Dumbbell 15 kg adjustable - Iron + Case - Shapenation.comDumbbell 15 kg adjustable - Iron + Case - Shapenation.com
Dumbbell 15 kg adjustable - Iron + Case
$70 $108

Adjustable 15 kg iron dumbbell in a case, so you can carry the dumbbell on the go or just have it packed away at home...

Save 19%
Body Pump BLACK plate set 5 kg - Nordic Strength
Body Pump BLACK plate set 5 kg - Nordic Strength
$62 $77

Body Pump plate set 5 kg from Nordic Strength  Do you need more kilos on your pump set? We have the solution!  Here you get...

Build your best self

Why do you work out? We bet it’s because of how it makes you feel. There’s something about being one step closer to your health and fitness goals, letting go of today’s stress, and the feeling of confidence, strength, and resilience that exercise brings. It can’t be beat. 

At ShapeNation, we know that feeling. And it’s our job to make sure you feel it, too. Every day. 

Think of us as your workout partner, your gym buddy, your exercising-loving friend who is always down for one more rep. Whatever you need to get fit, stay fit, and annihilate your goals… we got it. 

Whether you’re looking for gym basics to amp up your home gym workouts, upgrading a garage into a boxing ring, or shopping for exercise equipment for a professional gym, you’re in the right place. 

Since 2012, we’ve stocked top-quality strength and weightlifting equipment for home and commercial gyms. From squat racks, kettlebells, Olympic barbells, dumbbells, and yoga essentials, we have all the equipment you’ll need no matter your training style. 

At ShapeNation, we don't just pretend to be your gym partner… we mean it. Don’t believe us? Put us to the test. We’re here for it all. 

Let’s do this. 

Your trusted workout partner

ShapeNation began as a small company in Denmark — home of the Vikings — in 2012 and is now the trusted supplier of home and professional exercise equipment throughout Denmark, Sweden, Norway, Germany, Austria, Belgium, and The Netherlands

From dumbbells and kettlebells, to exercise matsresistance bandsprotein powderworkout clothesheadphonesmassage gunsfoam rollers, and more, our dedication to customer service, quality, and fair pricing is only matched by our commitment to the fitness community and you, our workout partner. You bring the motivation, we’ll handle the rest.