Exercise mat
Resistance bands
Dumbbells
Pull up bar
Kettlebell
Barbell weight set
Exercise ball
Battle rope
Medicine ball
Gymnastic rings
Jump rope
Weight vest
Wall bar
Yoga mat
Yoga block
Foam roller
Pilates ball
Balance board
Acupressure mat
Weight plates
Squat rack
Weight bench
Barbell
Ab roller
Hand grip
Hula hoop
Aerobic stepper
Weight lift belt
Workout gloves
Boxing gloves
Punching bag
Hoodies
Nordic Strength
Protein powder
Creatine
Pre workout
Collagen
Workout shorts
Workout pants
T-shirts
Duffel bag
Leggings
Sports bra
Women's sweatpants
Headphones
Bathroom scale
Kitchen scale
Massage gun
Heating pad
Fitness tracker
Infrared light
Blood pressure monitor
Beurer
BLAST
BLUME
MUST Essentials
LinusPro
ShapeNation
Featured collection
ShapeNation Padlock PadlockSmall and neat padlock from ShapeNation. The lock can be used for your locker in the fitness center, but it can also be...
If you ask us, this is one of the most delicious pre-workout products we have tasted + It is optimised to work perfectly before exercise...
Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...
In our opinion, this is the most delicious vanilla flavoured protein powder we have ever tasted. Without added sugar, consisting of 100% pure whey protein...
Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...
Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...
In our opinion, this is the most delicious and tastiest strawberry-flavoured protein powder we have ever tasted. Without added sugar, consisting of 100% pure whey...
Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...
If you ask us, this is one of the most delicious pre-workout products we have tasted + It is optimised to work perfectly before exercise...
Creatine is a dietary supplement that helps with muscle growth and contributes to your endurance of various lifts, and here you get a 100% pure...
In our opinion, this is the most delicious and tastiest protein powder with chocolate flavour we have ever tasted. Without added sugar, consisting of 100%...
Exercise equipment
ShapeNation Padlock PadlockSmall and neat padlock from ShapeNation. The lock can be used for your locker in the fitness center, but it can also be...
He you’ll find our wrist support from Nordic Strength which provides a mild form of support for your wrists, as they are made of soft...
Yoga mat 8 mm from Nordic Strength. Here you get our thickest yoga mat of 8 mm. If you want it thicker, try our exercise...
Exercise ball from Nordic Strength - 55 cm in diameter Do you need an exercise ball, either to sit on so as not to strain...
Here you get a super nice resistance band, which is perfect for butt and leg exercises. This is a medium to light size of our...
Quality speed rope in plastic, for both professional and home use at an absolutely low price right now. This speed rope is available in 5...
Kettlebell 12 kg from Nordic Strength Do you need a Kettlebell that does not take up too much space but also protects your floors? Then...
Here you get a great, soft leg guard from Nordic Strength, which protects both shins and foot with thick, soft padding at the front of...
Good gymnastic rings in plastic The straps are 465 cm long The width of the straps is 3.8 cm Inner diameter of the rings is...
If you ask us, this is one of the most delicious pre-workout products we have tasted + It is optimised to work perfectly before exercise...
Here you get a super nice (and low-priced) set of grips from Nordic Strength. These grip pads are perfect for protecting your palms during functional...
Exertubes DELUXE (resistance band with handles) - extra light, blue. Exertubes Deluxe are long resistance bands with handles. These handles help to ensure you have...
A dip belt for strength training in a nice neoprene material, for those who want to start adding more weight onto dips, pullups, etc. The...
Here you get an excellent reaction ball/reaction trainer from Nordic Strength. It is made of durable rubber and has a really good bounce. Available in...
Do you need a cheap barbell set for your home? We have the solution! Nordic Strength has made a really nice set of 20 kg! ...
About these trousers: These trousers are the latest from Nordic Strength. They are super nice, very soft and made of 70% cotton and 30% polyester....
Here you will find a couple of great occlusion bands from Nordic Strength. The straps are used for occlusion training of the arms! 2 bands,...
Here you get a really nice yoga block at an absolutely low price, which you can use both at home and for training. This yoga...
Acupressure mat from Nordics Strength, which gives you effective massage on the back, with the small spikes. The mat can be combined with our acupressure...
About these trousers: These trousers are the latest from Nordic Strength. They are super nice, very soft and made of both cotton and polyester which...
Here you get a great ab wheel at a really low price. The ab wheel has two wheels in the middle for increased stability +...
Here you get a good acupressure mat with pillow from BLUME. This spike mat or nail mat as it is also called has 210 spike...
Yoga Mat TPE blue in absolute top quality! Get an extra comfortable yoga mat for your next workout with this new model TPE Yoga Mat...
Triceps rope single Here you get a rope that almost all gyms have. A single triceps rope is used the same as our double triceps...
Screw this pull up bar into the door frame and start doing pull ups fast. This is our Black Edition from Nordic Strength in a...
Medicine ball 9 kg from Nordic Strength® Now Nordic Strength impresses again with their products. This medicine ball from Nordic Strength is made of gorgeous...
Do you need a pair of workout shorts that are comfortable to wear, dry quickly, and just give you optimal freedom for your workout? Then...
Booty Band in cotton/elastane is the perfect resistance band for leg and butt exercises. This is the very lightest of our Booty Bands, which are...
Booty Band in cotton/elastane is the perfect resistance band for leg and butt exercises. This is the lightest of our Booty Bands, which are available...
Here you can buy an excellent rack for Olympic barbells at an attractive price. The rack weighs 20 kg in itself and can be screwed...
The best battle rope on the market with a diameter of 38 mm. The rope is 9 metres long, flexible and a tool that is...
Yoga mat 6 mm in blue Do you want a nice yoga mat at a great price? Then you should take to order this blue...
Vegan soy protein from Nordic Protein is an excellent supplement to your daily protein intake. Protein contributes to the maintenance of muscle mass and is...
Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...
Do as many others have done and buy our resistance bands 5-pack and get the most for your money! It is our new and improved...
Slammerball of 30 lbs from Nordic Strength - Now only XX This slam ball is part of Nordic Strength’s BLACK SERIES. These slam balls are...
Here you get an OL barbell of 15 kg, in professional dimensions. This barbell is among others used by professional athletes. Professional goals: 201 cm...
Strength Band - Green (resistance: 25-60 kg.) Exercise bands are seen as very multifunctional training tools as they can be used for a wide range...
Here you get the go-to resistance band for your home workout. This is the extra hard of our Strength Bands in elastic cotton. They are...
Here you get our black edition aerobic dumbbells from Nordic Strength at absolutely low price. The dumbbells are sold individually, so be aware that they...
Are you looking for a pink exercise mat of top notch quality, but at a low price? Then you’ve come to the right website! Here...
Get instant effect on your refund with a Comeback massage gun. This Mini Massage Gun Deluxe from Comeback is perfect to carry in your training...
Here you get the go-to resistance band for your home workout. This is the lightest of our Strength Bands in elastic cotton. They are available...
One-handed cable handle with rubber handle Here you get a really nice grip, a classic in Danish gyms. It is a quadratic metal square with...
Here you get a really nice barbell pad from Nordic Strength The barbell pad is made of foam and molded with a recess in the...
This free-standing squat rack has a relatively small size compared to our other squat racks. It is a good choice if you are looking for...
About these tights: Here you get a pair of nice squat-proof tights in a thick, soft material. This is our high-waisted, best-selling edition. They are...
With this yoga mat you can experience all the benefits of yoga at a cheap price. The mat is from Nordic Strength, which is a...
Build your best self
Why do you work out? We bet it’s because of how it makes you feel. There’s something about being one step closer to your health and fitness goals, letting go of today’s stress, and the feeling of confidence, strength, and resilience that exercise brings. It can’t be beat.
At ShapeNation, we know that feeling. And it’s our job to make sure you feel it, too. Every day.
Think of us as your workout partner, your gym buddy, your exercising-loving friend who is always down for one more rep. Whatever you need to get fit, stay fit, and annihilate your goals… we got it.
Whether you’re looking for gym basics to amp up your home gym workouts, upgrading a garage into a boxing ring, or shopping for exercise equipment for a professional gym, you’re in the right place.
Since 2012, we’ve stocked top-quality strength and weightlifting equipment for home and commercial gyms. From squat racks, kettlebells, Olympic barbells, dumbbells, and yoga essentials, we have all the equipment you’ll need no matter your training style.
At ShapeNation, we don't just pretend to be your gym partner… we mean it. Don’t believe us? Put us to the test. We’re here for it all.
Let’s do this.
Your trusted workout partner
ShapeNation began as a small company in Denmark — home of the Vikings — in 2012 and is now the trusted supplier of home and professional exercise equipment throughout Denmark, Sweden, Norway, Germany, Austria, Belgium, and The Netherlands.
From dumbbells and kettlebells, to exercise mats, resistance bands, protein powder, workout clothes, headphones, massage guns, foam rollers, and more, our dedication to customer service, quality, and fair pricing is only matched by our commitment to the fitness community and you, our workout partner. You bring the motivation, we’ll handle the rest.