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ShapeNation PadlockShapeNation Padlock
ShapeNation Padlock
$4.50

ShapeNation Padlock PadlockSmall and neat padlock from ShapeNation. The lock can be used for your locker in the fitness center, but it can also be...

Save 52%
Hoodie heavy style - Shapenation (Ruby red/Embroidery logo) - Shapenation.comHoodie heavy style - Shapenation (Ruby red/Embroidery logo) - Shapenation.com
Hoodie heavy style - Shapenation (Ruby red/Embroidery logo)
$26 $54

Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...

Save 52%
Hoodie heavy style - Shapenation (Salmon/Embroidery logo) - Shapenation.comHoodie heavy style - Shapenation (Salmon/Embroidery logo) - Shapenation.com
Hoodie heavy style - Shapenation (Salmon/Embroidery logo)
$26 $54

Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...

Save 52%
Hoodie heavy style - Shapenation (Black/Embroidery logo) - Shapenation.comHoodie heavy style - Shapenation (Black/Embroidery logo) - Shapenation.com
Hoodie heavy style - Shapenation (Black/Embroidery logo)
$26 $54

Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...

Save 52%
Hoodie heavy style - Shapenation (Fresh Orange/Embroidery logo) - Shapenation.comHoodie heavy style - Shapenation (Fresh Orange/Embroidery logo) - Shapenation.com
Hoodie heavy style - Shapenation (Fresh Orange/Embroidery logo)
$26 $54

Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...

Pre Workout with Peach & Mango - Shapenation (200 g) - Shapenation.com
Pre Workout with Peach & Mango - Shapenation (200 g)
$23

If you ask us, this is one of the most delicious pre-workout products we have tasted + It is optimised to work perfectly before exercise...

Save 17%
Strawberry Flavour Protein Powder - Shapenation (750 g) - Shapenation.comStrawberry Flavour Protein Powder - Shapenation (750 g)
Strawberry Flavour Protein Powder - Shapenation (750 g)
$18.95 $22.95

In our opinion, this is the most delicious and tastiest strawberry-flavoured protein powder we have ever tasted. Without added sugar, consisting of 100% pure whey...

Save 17% Low stock
Vanilla Flavoured Protein Powder - Shapenation (750 g) - Shapenation.comVanilla Flavoured Protein Powder - Shapenation (750 g)
Vanilla Flavoured Protein Powder - Shapenation (750 g)
$18.95 $22.95

In our opinion, this is the most delicious vanilla flavoured protein powder we have ever tasted. Without added sugar, consisting of 100% pure whey protein...

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Creatine Powder - Shapenation (250 g) - Shapenation.com
Creatine Powder - Shapenation (250 g)
$15

Creatine is a dietary supplement that helps with muscle growth and contributes to your endurance of various lifts, and here you get a 100% pure...

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Pre Workout with Caribbean Pineapple - Shapenation (200 g) - Shapenation.com
Pre Workout with Caribbean Pineapple - Shapenation (200 g)
$23

If you ask us, this is one of the most delicious pre-workout products we have tasted + It is optimised to work perfectly before exercise...

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Chocolate Flavour Protein Powder - Shapenation (750 g) - Shapenation.comChocolate Flavour Protein Powder - Shapenation (750 g)
Chocolate Flavour Protein Powder - Shapenation (750 g)
$18.95 $22.95

In our opinion, this is the most delicious and tastiest protein powder with chocolate flavour we have ever tasted. Without added sugar, consisting of 100%...

Exercise equipment

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ShapeNation PadlockShapeNation Padlock
ShapeNation Padlock
$4.50

ShapeNation Padlock PadlockSmall and neat padlock from ShapeNation. The lock can be used for your locker in the fitness center, but it can also be...

BLAST Legend: Waterproof Headphones - Designed for an Active LifestyleBLAST Legend: Waterproof Headphones - Designed for an Active Lifestyle
BLAST Legend: Waterproof Headphones - Designed for an Active Lifestyle
$116

Here you get the wildest waterproof headphones from the Danish brand BLAST. The Bluetooth headphones are designed for the active lifestyle and are therefore suitable...

Yoga/Pilates socks - Purple (Onesize)Yoga/Pilates socks - Purple (Onesize)
Yoga/Pilates socks - Purple (Onesize)
$8

Here you get a pair of super nice and simple yoga socks in gray that give a good grip on the floor in various yoga...

Yoga Block EPP - BlackYoga Block EPP - Black
Yoga Block EPP - Black
$9

Here you get a really nice yoga block at an absolutely low price, which you can use both at home and for training. This yoga...

Yoga belt - GrayYoga belt - Gray
Yoga belt - Gray
$13

Nordic Strength just disced up with a nice yoga belt here that can help strengthen your yoga exercises.The gray yoga belt is made of 100%...

Yoga belt with a metal D-ring - GreenYoga belt with a metal D-ring - Green
Yoga belt with a metal D-ring - Green
$9

This nice yoga belt with a metal D-ring closure, from Nordic Strength, can, among other things, help you provide extra support in position or other...

Yoga belt with a metal D-ring - PurpleYoga belt with a metal D-ring - Purple
Yoga belt with a metal D-ring - Purple
$9

This nice yoga belt with a metal D-ring closure, from Nordic Strength, can, among other things, help you provide extra support in position or other...

Yoga belt with a metal D-ring - Light grayYoga belt with a metal D-ring - Light gray
Yoga belt with a metal D-ring - Light gray
$9

This nice yoga belt with a metal D-ring closure, from Nordic Strength, can, among other things, help you provide extra support in position or other...

Yoga belt with a metal D-ring - BlackYoga belt with a metal D-ring - Black
Yoga belt with a metal D-ring - Black
$14

This nice yoga belt with a metal D-ring closure, from Nordic Strength, can, among other things, help you provide extra support in position or other...

Acupressure pillow Nordic Strength - Black (acupressure neck area)Acupressure pillow Nordic Strength - Black (acupressure neck area)
Acupressure pillow Nordic Strength - Black (acupressure neck area)
$13

Our acupressure pillow. This spiked pillow gives you an effective massage in the neck area. Can be combined with our acupressure mat.Perfect for massaging the...

Yoga bundle - BasicYoga bundle - Basic
Yoga bundle - Basic
$73

Our Basic bundle package is for you who want to start practicing yoga!The bundle contains 4mm yoga mat Yogablok Nordic Strength foam roller Yoga belt...

Akupressure set - Black (Acupressure mat and pillow)Akupressure set - Black (Acupressure mat and pillow)
Akupressure set - Black (Acupressure mat and pillow)
$45

Here you get a good acupressure mat with pillow from BLUME. This spike mat or nail mat as it is also called has 210 spike...

Acupressure mat - Nordic Strength - Black (Acupunkture for the back)Acupressure mat - Nordic Strength - Black (Acupunkture for the back)
Acupressure mat - Nordic Strength - Black (Acupunkture for the back)
$30

Acupressure mat from Nordics Strength, which gives you effective massage on the back, with the small spikes. The mat can be combined with our acupressure...

Acupressure mat from Nordic Strength - Green (for acupuncture of the back)Acupressure mat from Nordic Strength - Green (for acupuncture of the back)
Acupressure mat from Nordic Strength - Green (for acupuncture of the back)
$28

Here you get a good acupressure mat from Nordic Strength. This spike mat gives you effective massage on the back, it can be advantageously combined...

Bestseller
Chin up barChin up bar
Chin up bar
$38

Chin up bar for the door frame from Nordic Strength. Here you get a lot for your money! Strengthen your back and biceps muscles with...

Save 67%
Speed rope in plasticSpeed rope in plastic
Speed rope in plastic
$4 $12

Quality speed rope in plastic, for both professional and home use at an absolutely low price right now. This speed rope is available in 5...

Pull up bar - ChromePull up bar - Chrome
Pull up bar - Chrome
$38

Screw this pull up bar into the door frame and start doing pull ups tomorrow already. It’s adjustable to fit in door frames from 63-95...

Abdominal wheel - Thick wheel & soft handlesAbdominal wheel - Thick wheel & soft handles
Abdominal wheel - Thick wheel & soft handles
$14

Abdominal wheel - thick wheel & soft handles Thick double wheel Soft handles Good for abdominal exercises Challenging abdominal training in an easy and convenient...

Bestseller
Mavehjul med 2 hjul  - 1Mavehjul med 2 hjul  - 2
Abdominal wheel with 2 wheels - Grey
$15

Ab wheel with 2 wheels - excellent quality with great effects, just XX  A small, smart ab wheel with good grip and small wheels that...

Inversion & gravity boots. (Effective for abdominal exercises)Inversion & gravity boots. (Effective for abdominal exercises)
Inversion & gravity boots. (Effective for abdominal exercises)
$77

These are the classic inversion & gravity boots. It is sold worldwide, and NOT without reason. It is something close to the best tool available...

Save 33%
Training mat - Blue and thickTraining mat - Blue and thick
Training mat - Blue and thick
$31 $46

Exercise mats are an effective equipment for your workout. You can do all sorts of exercises that strengthen your body and get your heart rate...

Save 39%
Yoga mat 4 mm - PurpleYoga mat 4 mm - Purple
Yoga mat 4 mm - Purple
$11 $18

With this 4 millimeter purple yoga mat at a cheap price, you can practice yoga both at home or in the gym. If you want...

Yoga mat 4 mm - BlackYoga mat 4 mm - Black
Yoga mat 4 mm - Black
$18

With this yoga mat you can experience all the benefits of yoga at a cheap price. The mat is from Nordic Strength, which is a...

Yoga mat 6 mm - PurpleYoga mat 6 mm - Purple
Yoga mat 6 mm - Purple
$20

Yoga mat 6 mm purple  Get a proper yoga mat you can train with at home or in the centre. This yoga mat is 6...

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Yoga mat 6 mm - blueYoga mat 6 mm - blue
Yoga mat 6 mm - blue
$14 $20

Yoga mat 6 mm in blue Do you want a nice yoga mat at a great price? Then you should take to order this blue...

Abs gym rings  - 1Abs gym rings  - 2
Gymnastic rings in ABS plastic (Black)
$61

 Good gymnastic rings in plastic  The straps are 465 cm long The width of the straps is 3.8 cm Inner diameter of the rings is...

Save 30% Bestseller
1,25" gymrings wood  - 1Gymnastic rings wood - 1.25"
Gymnastic rings wood - 1.25"
$65 $93

This is a set consisting of professional gym rings from Nordic Strength in wood with adjustable straps, so they can be adjusted as needed. It...

Save 32%
Strength band red
Strength band red
$15 $22

Strength Band - Red (resistance: 2-17 kg.) Resistance bands have in record time become very popular training tools for both private and business use, because...

Save 29%
Strength band purple
Strength band purple
$22 $31

Strength Band - Purple (resistance: 10-40 kg.) In a short time, exercise bands have become popular among both private and commercial customers, as they can...

Save 30%
Strength band green
Strength band green
$30 $43

Strength Band - Green (resistance: 25-60 kg.) Exercise bands are seen as very multifunctional training tools as they can be used for a wide range...

Save 30%
Strength band blue
Strength band blue
$32 $46

Strength Band - Blue (resistance: 30-70 kg.) In a short time, resistance bands have become popular among both private and business customers, as they are...

Cones for sports & fitness - 10 pcs (Height 23 cm)Cones for sports & fitness - 10 pcs (Height 23 cm)
Cones for sports & fitness - 10 pcs (Height 23 cm)
$18

Here you get the classic cone for sports, football, fitness or similar. You get the cones in 10-piece packs, and they can be easily stacked. ...

Thaipads - 1 stk.
Thai pads - 1 pc.
$43

Thai pads for boxing Thai pads for boxing, kickboxing and the like. Very highest quality.  Here you get a nice Thai pad for your boxing,...

Exercise ball 55 cm ABS (grey)
Exercise ball 55 cm ABS (grey)
$12

Exercise ball, 55 cm in diameter Do you need an exercise ball to sit on, train with, or maybe for something else? Do you want...

Pump for exercise balls
Pump for exercise balls
$4

Smart universal pump for exercise balls. It fits all our exercise balls.  Fits all our exercise balls  Made of plastic  Low price 

Save 25%
Exertube very light - BlueExertube very light - Blue
Exertube very light - Blue
$9 $12

Exertubes (resistance bands with handles) - very light, blue. Exertubes are long resistance bands with handles that make it possible to train several muscle groups...

Save 25%
Exertube medium - purpleExertube medium - purple
Exertube medium - purple
$9 $12

Exertubes (resistance bands with handles) - medium, purple. Resistance bands have become incredibly popular to train with, but many don’t have a better grip on...

Save 25%
Exertube hard - greenExertube hard - green
Exertube hard - green
$9 $12

Exertubes (resistance bands with handles) - Hard, green. These Exertubes work as smart, long resistance bands with handles. The handles make it easier to train...

Save 30%
Exercise resistance band roll - Extra hard (30 m) Black
Exercise resistance band roll - Extra hard (30 m) Black
$54 $77

Here you get our hardest roll of resistance bands. There are 30 meters on the roll and it can be easily cut into smaller pieces....

Save 29%
Exercise resistance band roll - Light (30 m) Yellow
Exercise resistance band roll - Light (30 m) Yellow
$36 $51

Exercise band in light for only XX Exercise band is made of natural latex, are very comfortable to train with and have a long life....

Save 30%
Training resistance band roll - Hard (30 m) Green
Training resistance band roll - Hard (30 m) Green
$49 $70

Exercise band in hard for only XX Exercise band is made of natural latex, are very comfortable to train with and have a long life....

Exertube deluxe in light red
Exertube deluxe in light red
$18

Exertubes DELUXE (resistance band with handles) - light, red. Here you see our excellent Exertubes Deluxe, which are long resistance bands with handles, that make...

Exertube deluxe medium greenExertube deluxe medium green
Exertube deluxe hard green
$15

Exertubes DELUXE (resistance band with handles) - hard, purple. These Exertubes Deluxe are ideal as a training partner if you want to be able to...

Exertube deluxe hard purpleExertube deluxe hard purple
Exertube deluxe medium purple
$20

Exertubes DELUXE (resistance band with handles) - medium, purple. Exercise bands have long been popular with beginners and experienced fitness enthusiasts, which is why it...

Exertube deluxe in extra light blueExertube deluxe in extra light blue
Exertube deluxe in extra light blue
$17

Exertubes DELUXE (resistance band with handles) - extra light, blue. Exertubes Deluxe are long resistance bands with handles. These handles help to ensure you have...

Save 31%
Vægtskive 5 kg
Weight plate 5 kg (12 angles)
$27 $39

Weight plate 5 kg This 5 kg weight plate is in Olympic dimensions with a 50 mm hole.  All in all, a nice weight plate...

Squat rack
Squat rack
$231

This free-standing squat rack has a relatively small size compared to our other squat racks. It is a good choice if you are looking for...

Barbell pad for barbellBarbell pad for barbell
Barbell pad for barbell
$15

Here you get a great barbell pad.  Really nice barbell pad for squats, from the brand Nordic Strength. The barbell pad has a durable "coat"...

Build your best self

Why do you work out? We bet it’s because of how it makes you feel. There’s something about being one step closer to your health and fitness goals, letting go of today’s stress, and the feeling of confidence, strength, and resilience that exercise brings. It can’t be beat. 

At ShapeNation, we know that feeling. And it’s our job to make sure you feel it, too. Every day. 

Think of us as your workout partner, your gym buddy, your exercising-loving friend who is always down for one more rep. Whatever you need to get fit, stay fit, and annihilate your goals… we got it. 

Whether you’re looking for gym basics to amp up your home gym workouts, upgrading a garage into a boxing ring, or shopping for exercise equipment for a professional gym, you’re in the right place. 

Since 2012, we’ve stocked top-quality strength and weightlifting equipment for home and commercial gyms. From squat racks, kettlebells, Olympic barbells, dumbbells, and yoga essentials, we have all the equipment you’ll need no matter your training style. 

At ShapeNation, we don't just pretend to be your gym partner… we mean it. Don’t believe us? Put us to the test. We’re here for it all. 

Let’s do this. 

Your trusted workout partner

ShapeNation began as a small company in Denmark — home of the Vikings — in 2012 and is now the trusted supplier of home and professional exercise equipment throughout Denmark, Sweden, Norway, Germany, Austria, Belgium, and The Netherlands

From dumbbells and kettlebells, to exercise matsresistance bandsprotein powderworkout clothesheadphonesmassage gunsfoam rollers, and more, our dedication to customer service, quality, and fair pricing is only matched by our commitment to the fitness community and you, our workout partner. You bring the motivation, we’ll handle the rest.