Exercise mat
Resistance bands
Dumbbells
Pull up bar
Kettlebell
Barbell weight set
Exercise ball
Battle rope
Medicine ball
Gymnastic rings
Jump rope
Weight vest
Wall bar
Yoga mat
Yoga block
Foam roller
Pilates ball
Balance board
Acupressure mat
Weight plates
Squat rack
Weight bench
Barbell
Ab roller
Hand grip
Hula hoop
Aerobic stepper
Weight lift belt
Workout gloves
Boxing gloves
Punching bag
Hoodies
Nordic Strength
Protein powder
Creatine
Pre workout
Collagen
Workout shorts
Workout pants
T-shirts
Duffel bag
Leggings
Sports bra
Women's sweatpants
Headphones
Bathroom scale
Kitchen scale
Massage gun
Heating pad
Fitness tracker
Infrared light
Blood pressure monitor
Beurer
BLAST
BLUME
MUST Essentials
LinusPro
ShapeNation
Featured collection
ShapeNation Padlock PadlockSmall and neat padlock from ShapeNation. The lock can be used for your locker in the fitness center, but it can also be...
Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...
Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...
Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...
Do you need a hoodie in a thick and high-quality material that you can wear both on the way to the gym and for working...
If you ask us, this is one of the most delicious pre-workout products we have tasted + It is optimised to work perfectly before exercise...
In our opinion, this is the most delicious and tastiest strawberry-flavoured protein powder we have ever tasted. Without added sugar, consisting of 100% pure whey...
In our opinion, this is the most delicious vanilla flavoured protein powder we have ever tasted. Without added sugar, consisting of 100% pure whey protein...
Creatine is a dietary supplement that helps with muscle growth and contributes to your endurance of various lifts, and here you get a 100% pure...
If you ask us, this is one of the most delicious pre-workout products we have tasted + It is optimised to work perfectly before exercise...
In our opinion, this is the most delicious and tastiest protein powder with chocolate flavour we have ever tasted. Without added sugar, consisting of 100%...
Exercise equipment
ShapeNation Padlock PadlockSmall and neat padlock from ShapeNation. The lock can be used for your locker in the fitness center, but it can also be...
Here you get the wildest waterproof headphones from the Danish brand BLAST. The Bluetooth headphones are designed for the active lifestyle and are therefore suitable...
Here you get a pair of super nice and simple yoga socks in gray that give a good grip on the floor in various yoga...
Here you get a really nice yoga block at an absolutely low price, which you can use both at home and for training. This yoga...
Nordic Strength just disced up with a nice yoga belt here that can help strengthen your yoga exercises.The gray yoga belt is made of 100%...
This nice yoga belt with a metal D-ring closure, from Nordic Strength, can, among other things, help you provide extra support in position or other...
This nice yoga belt with a metal D-ring closure, from Nordic Strength, can, among other things, help you provide extra support in position or other...
This nice yoga belt with a metal D-ring closure, from Nordic Strength, can, among other things, help you provide extra support in position or other...
This nice yoga belt with a metal D-ring closure, from Nordic Strength, can, among other things, help you provide extra support in position or other...
Our acupressure pillow. This spiked pillow gives you an effective massage in the neck area. Can be combined with our acupressure mat.Perfect for massaging the...
Our Basic bundle package is for you who want to start practicing yoga!The bundle contains 4mm yoga mat Yogablok Nordic Strength foam roller Yoga belt...
Here you get a good acupressure mat with pillow from BLUME. This spike mat or nail mat as it is also called has 210 spike...
Acupressure mat from Nordics Strength, which gives you effective massage on the back, with the small spikes. The mat can be combined with our acupressure...
Here you get a good acupressure mat from Nordic Strength. This spike mat gives you effective massage on the back, it can be advantageously combined...
Chin up bar for the door frame from Nordic Strength. Here you get a lot for your money! Strengthen your back and biceps muscles with...
Quality speed rope in plastic, for both professional and home use at an absolutely low price right now. This speed rope is available in 5...
Screw this pull up bar into the door frame and start doing pull ups tomorrow already. It’s adjustable to fit in door frames from 63-95...
Abdominal wheel - thick wheel & soft handles Thick double wheel Soft handles Good for abdominal exercises Challenging abdominal training in an easy and convenient...
Ab wheel with 2 wheels - excellent quality with great effects, just XX A small, smart ab wheel with good grip and small wheels that...
These are the classic inversion & gravity boots. It is sold worldwide, and NOT without reason. It is something close to the best tool available...
Exercise mats are an effective equipment for your workout. You can do all sorts of exercises that strengthen your body and get your heart rate...
With this 4 millimeter purple yoga mat at a cheap price, you can practice yoga both at home or in the gym. If you want...
With this yoga mat you can experience all the benefits of yoga at a cheap price. The mat is from Nordic Strength, which is a...
Yoga mat 6 mm purple Get a proper yoga mat you can train with at home or in the centre. This yoga mat is 6...
Yoga mat 6 mm in blue Do you want a nice yoga mat at a great price? Then you should take to order this blue...
Good gymnastic rings in plastic The straps are 465 cm long The width of the straps is 3.8 cm Inner diameter of the rings is...
This is a set consisting of professional gym rings from Nordic Strength in wood with adjustable straps, so they can be adjusted as needed. It...
Strength Band - Red (resistance: 2-17 kg.) Resistance bands have in record time become very popular training tools for both private and business use, because...
Strength Band - Purple (resistance: 10-40 kg.) In a short time, exercise bands have become popular among both private and commercial customers, as they can...
Strength Band - Green (resistance: 25-60 kg.) Exercise bands are seen as very multifunctional training tools as they can be used for a wide range...
Strength Band - Blue (resistance: 30-70 kg.) In a short time, resistance bands have become popular among both private and business customers, as they are...
Here you get the classic cone for sports, football, fitness or similar. You get the cones in 10-piece packs, and they can be easily stacked. ...
Thai pads for boxing Thai pads for boxing, kickboxing and the like. Very highest quality. Here you get a nice Thai pad for your boxing,...
Exercise ball, 55 cm in diameter Do you need an exercise ball to sit on, train with, or maybe for something else? Do you want...
Smart universal pump for exercise balls. It fits all our exercise balls. Fits all our exercise balls Made of plastic Low price
Exertubes (resistance bands with handles) - very light, blue. Exertubes are long resistance bands with handles that make it possible to train several muscle groups...
Exertubes (resistance bands with handles) - medium, purple. Resistance bands have become incredibly popular to train with, but many don’t have a better grip on...
Exertubes (resistance bands with handles) - Hard, green. These Exertubes work as smart, long resistance bands with handles. The handles make it easier to train...
Here you get our hardest roll of resistance bands. There are 30 meters on the roll and it can be easily cut into smaller pieces....
Exercise band in light for only XX Exercise band is made of natural latex, are very comfortable to train with and have a long life....
Exercise band in hard for only XX Exercise band is made of natural latex, are very comfortable to train with and have a long life....
Exertubes DELUXE (resistance band with handles) - light, red. Here you see our excellent Exertubes Deluxe, which are long resistance bands with handles, that make...
Exertubes DELUXE (resistance band with handles) - hard, purple. These Exertubes Deluxe are ideal as a training partner if you want to be able to...
Exertubes DELUXE (resistance band with handles) - medium, purple. Exercise bands have long been popular with beginners and experienced fitness enthusiasts, which is why it...
Exertubes DELUXE (resistance band with handles) - extra light, blue. Exertubes Deluxe are long resistance bands with handles. These handles help to ensure you have...
Weight plate 5 kg This 5 kg weight plate is in Olympic dimensions with a 50 mm hole. All in all, a nice weight plate...
This free-standing squat rack has a relatively small size compared to our other squat racks. It is a good choice if you are looking for...
Here you get a great barbell pad. Really nice barbell pad for squats, from the brand Nordic Strength. The barbell pad has a durable "coat"...
Build your best self
Why do you work out? We bet it’s because of how it makes you feel. There’s something about being one step closer to your health and fitness goals, letting go of today’s stress, and the feeling of confidence, strength, and resilience that exercise brings. It can’t be beat.
At ShapeNation, we know that feeling. And it’s our job to make sure you feel it, too. Every day.
Think of us as your workout partner, your gym buddy, your exercising-loving friend who is always down for one more rep. Whatever you need to get fit, stay fit, and annihilate your goals… we got it.
Whether you’re looking for gym basics to amp up your home gym workouts, upgrading a garage into a boxing ring, or shopping for exercise equipment for a professional gym, you’re in the right place.
Since 2012, we’ve stocked top-quality strength and weightlifting equipment for home and commercial gyms. From squat racks, kettlebells, Olympic barbells, dumbbells, and yoga essentials, we have all the equipment you’ll need no matter your training style.
At ShapeNation, we don't just pretend to be your gym partner… we mean it. Don’t believe us? Put us to the test. We’re here for it all.
Let’s do this.
Your trusted workout partner
ShapeNation began as a small company in Denmark — home of the Vikings — in 2012 and is now the trusted supplier of home and professional exercise equipment throughout Denmark, Sweden, Norway, Germany, Austria, Belgium, and The Netherlands.
From dumbbells and kettlebells, to exercise mats, resistance bands, protein powder, workout clothes, headphones, massage guns, foam rollers, and more, our dedication to customer service, quality, and fair pricing is only matched by our commitment to the fitness community and you, our workout partner. You bring the motivation, we’ll handle the rest.